Murmurators | Advanced Marketing Training

Mastering Google Ads: The Ultimate Advanced Course

Google Ads Course

Unlock the full potential of Google Ads with our advanced course. Learn targeting, bidding, ad optimization, and more from industry experts. Achieve your business goals and maximize ROI.

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About Course

For anyone interested in getting into digital advertising, the Google Ads certification program is a must-do.

This course is designed to cover every aspect of Google Ads campaign management. It’s a more advanced program that begins with the fundamentals and progresses to the best techniques and tricks used by Google Ads professionals to manage ad campaigns. We’ll go over the search, display, video, mobile, and shopping ads in this training session.

What will you learn?

Course Key Features

Get into the game and stay there with our assistance, training, consultation, job support. 

Discover your passion, showcase your skills

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B2C

eCommerce

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Saas Based

Discover your passion, showcase your skills

Google Ads Course Modules

  • Overview of Google Ads and its benefits for businesses
  • How to set up a Google Ads account and create campaigns
  • Introduction to key Google Ads terminology, such as keywords, ad groups, and Quality Score
  • Introduction to keyword research and how to identify relevant keywords for your business
  • How to use keyword tools and data to refine your targeting
  • Best practices for targeting options, including location, device, and language targeting
  • Best practices for creating effective ads, including ad copy, ad extensions, and landing pages
  • How to conduct ad testing and optimization to improve ad performance
  • Using data and insights to measure the success of your ads
  • Search Ads
  • Display Advertising
  • Shopping Ads
  • Video Advertising
  • App Install Ads
  • Best practices for managing your Google Ads campaigns, including budgeting, bid management, and ad scheduling
  • How to use data and insights to optimize your campaigns for better performance
  • Introduction to bidding strategies, such as manual bidding and automated bidding
  • Advanced targeting techniques, including remarketing, custom audiences, and lookalike audiences
  • How to use advanced targeting techniques to improve campaign performance
  • Best practices for using targeting options in conjunction with ad creatives to drive conversions
  • How to track conversions and measure the success of your Google Ads campaigns
  • Introduction to Google Analytics and how to use it to track campaign performance
  • Best practices for setting up tracking and measurement for your campaigns
  • Overview of AdWords policies and how to ensure compliance with them
  • Best practices for optimizing your ads and campaigns for maximum ROI
  • Tips for staying up-to-date with changes to the AdWords platform and industry trends
WHY ENROLL WITH US?

Our Teaching Philosophies

100% Placement Assistance

We help our students beyond the training by connecting them with recruiters and industry professionals.

Continuous Learning

We believe our collaborations will last a long time. Wait for us to keep you up to date on the latest trends and updated material for the rest of your life.

Lifetime Career Support

We always support you in upgrading your skills to consultation whenever you require. We will be your lifetime career couch.

Mock Up Interview Sessions

We can help you identify and work on any weaknesses in your interviewing skills, such as nervousness, lack of confidence, or in any difficulty.

World-class Instructors

Our cutting-edge curriculum is created and taught by the world's top well exprienced marketing experts and professionals.

A hands-on Approach

We have very well maintained a balance between theoretical and practical learning with more real time industry examples and case studies.

Free Access to Workshops

We always support you in upgrading your skills to consultation whenever you require. We will be your lifetime career couch.

Vibrant Connected Community

Join us in making a positive and long-lasting difference in the lives of marketing professionals. Share our vision and grow together.

Tools you will learn

FAQ's on Google Ads Course

Anyone who wants to use Google Ads to promote their business or brand can benefit from a Google Ads course. This includes business owners, marketing professionals, freelancers, and anyone else who wants to learn how to run effective online advertising campaigns.

Some of the benefits of taking a Google Ads course include learning how to reach your target audience, increasing your website traffic and conversions, and improving your return on investment (ROI) for your advertising spend.

Most Google Ads courses do not have strict prerequisites, but some basic knowledge of digital marketing and advertising concepts can be helpful. Familiarity with Google Analytics and Google Tag Manager can also be useful.

The duration of a Google Ads course can vary depending on the program you choose. Some courses can be completed in a few hours, while others may take several weeks or months to finish.

The cost of a Google Ads course can vary widely depending on the provider and the level of instruction offered. Some courses may be free, while others can cost several hundred or even thousands of dollars.

A typical Google Ads course covers topics such as creating ads, selecting keywords, targeting audiences, setting budgets, measuring results, and optimizing campaigns for better performance.

Yes, Google offers a range of certification courses for Google Ads, including the Google Ads certification and the Google Ads Display certification. These courses can help you demonstrate your proficiency with the platform to potential employers or clients.