Murmurators | Advanced Marketing Training
Unleash the Power of AI: Elevate Your Social Media Marketing
Learn How to Use AI for Social Media Marketing to Grow Your Business
- Date: 28 - 29 Nov 2023
- Time: 11:00am to 4:00pm
- Location: L & D Edutech Near, Railway Station, Krishna Plaza, 2nd Floor, 205, Thane West, Maharashtra 400601
- Cost: ₹ 4900/
About Workshop
This two-day workshop equips local business owners with the knowledge, tools, and strategies they need to create and execute an effective social media strategy that attracts, engages, and converts their target local audience. Participants will leave with a clear plan and the skills to succeed in the world of local business social media marketing.
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Key Learning Objectives:
Day 1: Setting the Foundation for Social Media Success
Session 1: Understanding Social Media for Local Businesses
- The role of social media in the local business landscape.
- Setting clear objectives for your social media strategy.
- The importance of local targeting and customer engagement.
- Practical Assignment: Identify the top three social media platforms your target audience uses, and outline how your business can utilize them effectively.
Session 2: Identifying Your Local Audience
- How to identify and understand your local customer base.
- Creating detailed customer personas for local targeting.
- Tools: Facebook Audience Insights, Google My Business.
- Practical Assignment: Create customer personas for your local business, specifying their demographics, interests, and pain points.
Session 3: Crafting Engaging Content for Local Audiences
- Creating and curating content that resonates with your local audience.
- Content distribution strategies for maximum engagement.
- Tools: Canva, Buffer, Later.
- Practical Assignment: Develop a content calendar for the upcoming month, including posts, images, and captions tailored to your local audience.
Session 4: Social Media Advertising for Local Growth
- Introduction to cost-effective paid advertising for local businesses.
- Building successful local ad campaigns.
- Tools: Facebook Ads Manager, Google Ads.
- Practical Assignment: Design a mock local ad campaign, including ad copy, targeting parameters, and a budget proposal.
Day 2: Advanced Strategies, AI Tools, and Measuring Success
Session 5: Advanced Strategies and AI Tools for Local Success
- Leveraging AI to optimize local content and ads.
- Exploring the latest AI-driven social media tools.
- Tools: Hootsuite, SocialBee, AI content generators.
- Practical Assignment: Explore a specific AI tool (e.g., Hootsuite, SocialBee) and implement it to schedule posts or automate a part of your social media management.
Session 6: Data Analytics and Measuring Performance
- How to measure the effectiveness of your social media campaigns.
- Identifying and tracking key local metrics and KPIs.
- Tools: Google Analytics, social media analytics.
- Practical Assignment: Set up Google Analytics for your website and configure social media tracking, then analyze a recent social media campaign’s performance.
Session 7: Influencer Marketing for Local Businesses
- Strategies for finding and collaborating with local influencers.
- Real-world case studies of successful influencer partnerships.
- Practical Assignment: Identify a local influencer relevant to your industry and draft an outreach email or message to collaborate with them.
Session 8: Building and Refining Your Local Social Media Strategy
- Hands-on exercises to develop and fine-tune a customized social media strategy for your local business.
- Incorporating AI tools, data insights, and influencer marketing.
- Practical Assignment: Apply the insights gained during the workshop to create or revise your local social media strategy for the next quarter.
Session 9: Real-Life Case Studies
- Analyzing successful local business social media campaigns.
- Learning from real-world examples.
- Practical Assignment: Analyze a provided local business social media case study and outline key takeaways and actionable strategies to apply to your own business.
Session 10: Q&A, Workshop Recap, and Next Steps
- Addressing participant questions and concerns.
- Recap of key takeaways, action items, and available resources.
- Providing templates, checklists, and references for ongoing success.
- Practical Assignment: Identify your top three action items from the workshop and create a 30-day action plan for implementing them in your business.
About Trainer
Rakesh Bhosale
Digital Marketing Consultant & Trainer
Rakesh is a renowned digital marketing consultant and trainer with an impressive track record spanning over 15 years of industry expertise. His data-driven approach and extensive experience make him a sought-after authority in the field.
Workshop Benefits:
- Participants will gain practical knowledge and skills to maximize the effectiveness of social media marketing for local businesses.
- Hands-on experience with a variety of social media and AI tools.
- Customized local social media strategy for each participant’s business.
- Real-world case studies and influencer marketing strategies for inspiration.
- Access to workshop materials, templates, and resources after the event.
Post-Workshop Support:
Offer optional one-on-one consultation sessions for participants who want further assistance in implementing their local social media strategy and leveraging AI for growth.